Welcome to Ruffle Snuffle®

With a relentless commitment to innovation and a deep understanding of pet behaviour, we have established ourselves as the industry leaders in crafting enrichment toys that keep pets happy, active, and stimulated.

All our products are handmade in the UK since 1996. 🇬🇧

Why not Try these? GREaT Snuffle Toys & Puzzles


I hide slices of sausage in the Snuffle Snozzler pockets as a 'task' for my cockapoo. She then carries it off to her mat, where she 'snuffles'
out the pieces.

Much more fun than just eating a sausage whole!

Lesley E.

I’m really pleased with this snuffle mat. I previously had a cheaper one
but the quality did not compare, the Ruffle Snuffle was much denser and
more tightly packed.

I loved the fact that I could choose the colours and was very impressed
with the quality and how well it was made.

Rachel A.

He learnt how to use it, in no time and has his morning kibble in it
now. It washed and dried fine.

I have bought other things from this
company. Quality always great, delivery great and most importantly
design through the eyes of a dog not a human. Will buy more.

Mariana F.

Have you tried a Snuffle Cube® ?

Original designs by Sarah-Jane to help challenge your dog's physical and mental abilities. Can they work it out?



We've been making enrichment toys for pets for over 25 years.


Handmade in the UK

At the heart of Ruffle Snuffle® lies a commitment to excellence and a genuine passion for enriching the lives of pets.

Our founder, Animal Behaviourist and Trainer, Sarah-Jane White, brings her extensive expertise to the design process, ensuring that each product is not just a plaything but a thoughtful, enriching experience for your furry friends.

The hallmark of our dedication is the fact that every Ruffle Snuffle® mat is meticulously handcrafted in Britain. Our small team of dedicated snufflemat makers, fueled by copious amounts of tea, invests time and care into perfecting each piece.

It's not just about manufacturing; it's about infusing love, dedication, and expertise into every toy. By choosing Ruffle Snuffle®, you're not just acquiring a pet product; you're welcoming a piece of craftsmanship that reflects a genuine commitment to quality, handmade precision, and the well-being of your beloved pets.

Delivery times

Machine Washable

Crafted with meticulous attention to detail, the Ruffle Snuffle® mat is a testament to our dedication to quality and sustainability. Our commitment to providing the best for your pets is evident in the materials we choose. We use high-quality luxury fleece paired with custom-made eco-friendly rubber matting, ensuring that every Ruffle Snuffle® product meets the highest standards of comfort, durability, and environmental responsibility.

The marriage of luxury fleece and eco-friendly rubber matting creates a long-lasting, high-quality, and portable Ruffle Snuffle® mat. Designed for convenience, our products are easily washable at up to 30 degrees, allowing you to keep it fresh and slobber-free with minimal effort.

This thoughtful feature not only ensures the cleanliness of your pet's playtime but also emphasises our commitment to providing pet owners with products that are not only enjoyable for their furry companions but also easy to care for and environmentally conscious.

How to use your snuffle mat

Award winning small business

At Ruffle Snuffle® our pride extends beyond the accolades we've earned for business and product design; it's rooted in our unwavering commitment to working smart, thinking small, and championing eco-friendly practices.

Beyond the recognition for our innovative approach, we prioritise sustainability at every step. Our commitment to the environment is evident in our recyclable packaging, sourced exclusively from ethical companies.

By choosing Ruffle Snuffle®, you not only embrace award-winning designs but also contribute to a greener future. We take pride in supporting our planet and local environment, ensuring that our small footprint leaves a positive impact on the world we share.

About us

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