Latest news & view for pet owners – Ruffle Snuffle

News & Views


Jacqueline Gold #WOW Award Winner!

May 11, 2017 Sarah White

Jacqueline Gold #WOW Award Winner!

What a great day it was yesterday when we received news that Sarah had been given a #WOW award by Jacqueline Gold CBE.  WOW Championing Working Women is an organisation that represents the interests of women in the UK who work. It was set up to recognise the achievements of, and support, women starting their own businesses. Thanks Jacqueline!   This award adds to the number of awards already won by Sarah and Ruffle Snuffle including the #SBS award from business entrepreneur and BBC's Dragon's Den - Theo Paphitis.  


What is a Ruffle Snuffle mat?

May 10, 2017 Sarah White

What is a Ruffle Snuffle mat?

Simple and fun to use - just shake vigorously, sprinkle on food, ruffle into the fleece and watch your pet snuffle it out.   Animals love to snuffle for food and treats and the Ruffle Snuffle® rug has lots of soft fleecy folds which are perfect for noses of all shapes and sizes. The hunt for food provides excellent mental stimulation as well as giving you a chance to play ‘hide and seek the treat’ with your dog, cat, guinea pig, rabbit or horse. A Ruffle Snuffle® mat is perfect for slowing down fast eaters. Just sprinkle their dried food on to the rug and...


5 stars from Parker and his Ruffle Snuffle Rainbow

April 25, 2017 Sarah White

5 stars from Parker and his Ruffle Snuffle Rainbow




5 games to play with your dog this spring

April 03, 2017 Sarah White

5 games to play with your dog this spring

Happy Spring! Finally the long-awaited sunshine is beginning to appear bringing lots of lush green grass to roll around in and the odd rain showers that make plenty of mud for pooches to wallow in. Grab the lead and a pocket of treats and try out these fun spring activities with your dog to celebrate the warmer weather. 1. Find an open area with plenty of space for your dog to run free! I bet they can’t wait to stretch their legs, let their tongues dangle and feel their ears flap freely in the wind. There are more and more...


Ruffle Snuffle named as one of Top 10 British Pet Accessories

February 10, 2017 Sarah White

Ruffle Snuffle named as one of Top 10  British Pet Accessories

We were delighted to be named as one of the Top 10 British Pet Accessories for 2017 by Make it British for our Ruffle Snuffle mats.