About Ruffle Snuffle

Celebrating over 25 years in making snuffle mats for pets.

We are proud WINNERS of the
Most Innovative Pet Entertainment Product four years running!

Snufflemat designer  - original

As well as our fabulous awards from
Jacqueline Gold CBE #WOW 

Theo Paphitis Small Business Sunday


Theo Paphitis hand picked Ruffle Snuffle
Jacqueline Gold WOW Award for Ruffle Snuffle

AND Named one of the
Top 10 British Pet Accessory Brands 2019

make it british ruffle snuffle 

Ruffle Snuffle® was created by me, Sarah White, an animal behaviourist and trainer, who uses positive reinforcement methods to train and enrich animals' lives.

Sarah White

I am an Animal Behaviourist and design enrichment toys for pets. Ruffle Snuffle® does not make snuffle mats for anyone else nor endorse any other snuffle mat products you may see anywhere else for sale. If it doesn’t have “Ruffle Snuffle®” on it, then it’s not an original snuffle mat designed and tested by me.

Each Ruffle Snuffle® mat is lovingly hand made in Britain. My small team of snufflemat makers work very hard (and drink lots of tea) making sure each Ruffle Snuffle® is just perfect.



Delivery times for Ruffle Snuffle vary depending on our order volumes, but please allow up to 14 days for yours to be made and delivered. We ship worldwide and the cost is calculated at the checkout based on weight. Worldwide shipping time will vary as we hand over to your local carrier to complete the journey.

Standard delivery is Royal Mail 48 and we charge post and packing at £5.99 to cover our business account postage charges and our recyclable packing materials.  

You will receive a shipping notification when it's on its way.


Ruffle Snuffle

Registered office: Mutfords, Hare Street, Herts.

Tel: 01763 877505

Email: sales@rufflesnuffle.com