Ruffle Snuffle® rugs are the original creators luxury brand of hide and seek snuffle mats for your pets. Designed by Animal Behaviourist Sarah White and her team. Ruffle Snuffle® is proud to be an award winning British company making happy pets. Handpicked by Theo Paphitis for the SBS Award. Chosen as one of the Top 10 British Pet Accessory Brands 2017.