Ruffle Snuffle Wear - Certified Organic Clothing for Dog Lovers

Ruffle Snuffle Wear is a new shop that I've created as a way of sharing my love of dogs, waves and the wonders of our world, including the wilds of Norfolk, where I live.


I love words, creating art and collaborations. My range of clothing and accessories brings together artists and ideas to express ourselves on 100% GOTS certified organic cotton clothing that's ethically made in factories powered by nature.

I want to save 1,000,000 t-shirts from landfill this year.

You can help me do this when you buy from Ruffle Snuffle Wear. As part of our promise, you'll never have to throw away one of our products.

Because, when you're done with it, it can be returned for remilling into fabric again to make new clothes. That's the beauty of pure organic cotton.  We are part of the Circular Fashion Pledge of 2020.

I hope you enjoy wearing my range of sustainable fashion as much as I do creating it.


Here's a few of my favourite items.









Circular fashion - what's that?

100 billion items of clothing are bought each year, and with 3 out of 5 tees bought today thrown away within 12 months, that's a dump truck of clothing going to landfill every second.

Our products are made from natural materials, using renewable energy, and everything we make is designed from the start to be sent back when it is worn out. We make new products from the materials we recover. Instead of making waste, we make new products from it. It's a circular supply chain.

Every product we make is designed to be sent back to us when it is worn out.

We make new products from the material we recover, and the cycle itself is renewable. Our products can be returned and remade again and again and again. A pure material makes remanufacturing possible, and means products that are softer, and not harmful to the environment.

It's free to send our products back to us, and we pay the postage in the UK. We'll recover and remanufacture the material into a new product, and we'll reward you with a coupon that you can use to save money on your next purchase.